The advent of e-commerce has revolutionised the way businesses operate, breaking down geographical barriers and opening up global marketplaces to companies of all sizes. From small startups to multinational corporations, the digital marketplace offers unprecedented opportunities for growth, customer engagement, and innovation.
However, this rapid evolution also brings with it a complex web of legal considerations. The regulatory landscape governing online transactions, data protection, and digital marketing is continually changing, presenting both challenges and opportunities for businesses navigating this space. At Aurum, we stay at the forefront of these developments, ensuring our clients are well-equipped to thrive in the digital economy.
E-Commerce Challenges and Opportunities
Operating an e-commerce business in today’s digital age means navigating a dynamic environment where consumer preferences shift rapidly, and competition is fierce. Legal issues related to intellectual property rights, consumer protection, and cross-border transactions are increasingly prevalent, requiring specialised legal expertise. Simultaneously, the rise of new technologies such as blockchain and artificial intelligence offers innovative ways to engage customers, streamline operations, and protect digital assets.
Our team understands the intricacies of online business and offers expert legal guidance to help you navigate the complexities of the digital world. From start-up ventures to established online marketplaces, we provide strategic advice to help your business succeed.
International Support for Online Business
In today’s global digital economy, expanding your e-commerce operation across borders is not just an opportunity; it’s a strategic necessity. Our mission is to simplify this journey, ensuring your venture complies with diverse regulations like GDPR and CCPA, while safeguarding your intellectual property across borders.
We streamline your expansion with strategic advice on international structuring and cross-border transactions, applying legal expertise to position your business for success in the global digital marketplace.
Navigating the Digital Marketplace with Ease
The world of e-commerce is vast and varied, encompassing everything from online retail and digital marketplaces to SaaS providers and digital content platforms. At Aurum, we understand the intricacies of conducting business online and offer expert legal guidance to help you navigate the complexities of the digital world. From start-up ventures to established online marketplaces, we provide strategic advice to help your business succeed.
Selected services
Explore our specialized legal services designed to support the growth and success of E-Commerce and Online Businesses. Our team provides expert guidance to navigate the legal landscape of digital commerce, ensuring that your online operations are secure, compliant, and optimized for success.
Legal advice on local and international business formation and corporate structuring matters.
Assessment of the anticipated project activities, requirements and objectives, development of an efficient corporate structure.
Basic tax planning and advice.
Structuring of international money flows and transactions between the entities of the group, drafting relevant contracts and documentation.
Company formation, establishment of the legal entities and corporate vehicles anywhere in the world, including in the US, UK, Switzerland, Singapore, Hong Kong, UAE, countries of the EU and Asia.
Drafting corporate documents. Corporate governance. Structuring the relationship between the founders and shareholders.
Opening bank accounts and accounts with payment service providers.
Designing the structure of employment and service/contractor relationship within the business.
Formalising relations with employees. Development of standard employment agreements, employee onboarding procedures, other required formalities. Advising on determination of the applicable employment terms.
Formalising relations with contractors and service providers. Development of standard contractor engagement agreements, onboarding procedures, other required formalities. Advising on determination of the applicable commercial terms.
Structuring and implementing equity incentive plans, bonus and option programs. Drafting stock option agreements, exercise agreements, other required documents. Advising on determination of the applicable incentive program terms.
Payments. Payroll.
Advice on designing the transactions with clients and customers, formulating commercial terms of the transactions.
Developing form agreements, i.e. contracts that the company signs with the clients on a regular basis, such as master service agreement, software development agreement, white label and licensing agreement, NDAs, and more.
Drafting and negotiating agreements with online marketplaces and platforms to ensure favourable terms and compliance.
Drafting, reviewing and negotiating other contracts, memorandums, licences and other commercial agreements in the course of your business.
Legal review and assessment of the products to be released. Development of the legal strategy for the product structuring, where necessary.
Drafting user documentation for the products, which may include the End User Licence Agreement (EULA), Terms of Service, Privacy Notice, and other legal agreements with the users.
Providing instructions on the implementation of the user documentation within the products and services, collecting user consents, etc.
Legal services related to the use of digital content, including licensing agreements and copyright clearances.
Legal guidance on incorporating emerging technologies such as blockchain, cryptocurrencies, and NFTs into e-commerce operations.
Legal considerations for setting up and managing payment processing solutions, including compliance with payment card industry (PCI) standards and financial regulations.
Guidance on navigating international e-commerce laws, including consumer protection, data privacy regulations like GDPR and CCPA, and digital marketing laws.
Advising on data protection and privacy, data collection, storage, and processing practices, including compliance with data protection regulations and responding to data breaches.
Guidance on compliance with consumer rights laws, including return policies, warranties, and dispute resolution mechanisms.
Advice on legal aspects of online advertising and marketing, including promotional campaigns, influencer partnerships, and compliance with advertising standards.
Collecting and structuring the intellectual property. IP due diligence.
Developing strategies for safeguarding trademarks, copyrights, patents, and trade secrets globally, including combating infringement and counterfeiting.
Registration of intellectual property rights in any jurisdiction in the world, international registration of IP in accordance with systems established by the Madrid Protocol, PCT, EPO, OHIM, etc.
Identification of proprietary know-how, confidential information, and commercial secret, developing legal frameworks and adopting measures that protect such data and information from unauthorised use, transfer and disclosure.
Establishing legal and organisation procedures that limit personnel access to restricted information on a ‘need to know’ basis.
Other details
Selected cases illustrate our expertise in addressing the complex legal challenges of digital commerce. From data privacy and consumer protection to intellectual property and contractual agreements, our experience ensures that your online business thrives in a competitive and compliant environment.
Acted as legal counsel to an e-commerce startup during its international expansion, advised on matters relating to corporate structuring, intellectual property protection, and compliance with international e-commerce laws. Assisted in establishing legal entities across multiple jurisdictions, including the US, UK, and Singapore.
Advised an e-commerce platform on the compliance with GDPR and CCPA regulations, developed and implemented data protection and privacy policies, ensuring secure data collection, storage, and processing practices, advised on consumer rights laws to refine return policies and dispute resolution mechanisms.
Advised an online marketplace on trademark registration and copyright protection in multiple jurisdictions, conducted IP due diligence and established measures to combat infringement and counterfeiting, securing the client’s brand identity globally.
Advised an e-commerce platform on incorporating blockchain technology to enhance payment processing solutions, provided legal guidance on the use of cryptocurrencies and means of payment.
Counselled an e-commerce business on the legal aspects of its online advertising campaigns and influencer partnerships, ensured compliance with advertising standards and digital marketing laws, advised on promotional campaigns and the collection of user consents.
Provided legal services for a digital content platform, focusing on setting up and managing payment processing solutions. Ensured compliance with financial regulations and PCI standards, facilitating secure and efficient transactions for the sale of digital content.
Designed employment and service/contractor relationship structures for an e-commerce business, developed standard employment and contractor engagement agreements, advising on applicable terms and implementing equity incentive plans.
Acted as legal advisor to an e-commerce platform on copyright clearances for third-party content and licensing agreements, provided legal review and strategy for product structuring and user documentation implementation.
